We are on a mission.
In a world of constant change, we believe finding your north star won’t just help you identify how & where you fit into the world, it is the only way to navigate it.
We help brands connect dots to tell emotionally-driven stories that become colossal in scale.
What do skaters,
Martha Stewart
& economists
have in common?
Each of them
recognize,
appreciate,
serve, and
celebrate their
core audience.
Serve. Celebrate. Never Sell.
We believe that identifying and serving your tribe
can inspire the change you want to see in the world.
Mythic Proportions is a hybrid creative agency. We develop strategy, plan marketing and direct creative that helps evoke purpose in everything brands do.
With every engagement, our goal is to help you relentlessly serve your audience.
Cross-Categorical Thinking is the Most Creative Thinking
Innovation differs from invention.
Innovation capitalizes on an iterative process connecting ideas across categories. Through innovation, we captivate audiences most receptive to your message.
We use a process that combines design thinking with applied psychology to present your brand in new, appropriate, and slightly unexpected ways.
Our Approach Has Been Tested Across Numerous Consumer Categories
A Combined 40+ Years Building Brand Experiences & Products
What People Are Saying
Ready, Willing and Able
Brand Development
Consultation
Naming + Identity
Purpose
Strategy
Positioning
Story
Consumer Insights
Go-To-Market Plans
Marketing
Go-To-Market Strategy
Brand Messaging
Brand & Product Campaigns
Digital Content Creation
Brand Experience
Activations
Influencer + Art Collaborations
Art Curation
Design
Product Design
Platform Design
Print Design
Creative Direction
Packaging Design
Interior Design
Retail Design + Exhibition Design
Film, Video + Motion Design
We Demystify the Creative Process
We work with organizations and leaders who are mission-driven and consumer-centric. Or better yet – they have a bold enough vision to want to be!
We provide a roadmap for brands, partners, and clients to make many more (informed) decisions than a command-and-control model of management ever could.
Organizations dependent upon the most talented, most capable, even tastemaker leaders cannot scale indefinitely. The bandwidth of those leaders is limited. So is their growth.
We believe a successful organization is recognized by a simple metric. Every brand decision could be made at the lowest possible level. If your mailroom or interns know what makes you tick, you win…period.
Our methodology helps shepherd change and discern more calculated risks helping to align key stakeholders around purpose. Empowering purpose prioritizes decisions based on the why over the how or the what.
Our process starts with making the subjective…objective. It’s an interactive workshop that is a bit like brand therapy. We are not the experts for your brand. You are.
Our expertise is helping to draw out your insights, then help you articulate your brand in tone, look, and feel at every consumer touchpoint.
Archetypes
From Homer’s Odyssey to Homer Simpson. Humans are hardwired to look for stories. Knowing your drive aligns your organization for consistency and authenticity. Once your audience knows the value and quality that drives you, they will trust you to provide that when their own need arises.
The Four C’s Brief
Why do some innovations get adopted while others fade into obscurity? Where familiar meets surprise, magic happens. When emotion drives purpose, results follow. By framing that purpose with cultural context, you become unstoppable.
The Golden Circle
When you put your ‘reason-for-being’ at the center of everything you do, every decision is a brand decision. Your focus moves from sales to serve. More than once we have seen projects change expectations of what the deliverables actually are when we start with why.
Our Leadership
Chris San Juan
Partner & Strategic Marketer
Chris has built, scaled, and turned-around dozens of brands over the past two decades. He has been called a unicorn – a unique cross-section of strategic business leader who can roll up his sleeves to design and execute. He thrives in guiding organizational leadership toward strong growth from firm foundations.
He nerds-out on data analytics and customer behavior research. He prides himself on being a thinker and a doer. His ability to keep the big picture while also ‘getting in the weeds’ on data and details delivers unique go-to-market strategies. He loves taking risks while always bringing a calculated approach to each marketing spend.
Christian Acker
Partner & Creative Director
Christian has made a 20-year career pursuing the ideal of design— Process + Intellectual Curiosity + Creativity. His passion for knowledge and his craft of design unearths unexpected context with fresh creative execution. For the better part of two decades, he has worked in design and strategic leadership roles ranging from brand to agency, on product and marketing, as a consultant, and as an entrepreneur. He connects dots.
He is the author of Flip The Script: A Guidebook for Aspiring Vandals & Typographers. and has contributed to Typography in Wood.
Christian has taught and lectured on design at Parsons School of Design, School of Visual Arts, Stanford University, PNCA, The Type Directors Club, and The International Arts Movement.
